I thought this was very important to post!!!
I have to admit, I was one of those people who texted while driving. After viewing this horrific accident that took place from a driver texting, I have changed my mind!
I am part of the HCD Survey Panel and have been participating in MediaCurves.com studies. MediaCurves.com conducts many surveys testing TV commercials. They just conducted a study with 300 viewers of a Public Service Announcement (PSA) from the U.K. illustrating the dangers of texting and driving. Results showed that majority of viewers (80%) reported that they are less likely to text while driving after watching the PSA. The study also found that 85% of American viewers reported that the PSA should be aired in the U.S. The majority of viewers (87%) believe that the PSA is appropriate in nature, and 86% also indicated that the PSA was extremely effective. More in-depth results can be viewed at http://www.mediacurves.com/NationalMediaFocus/J7508-PSA/Index.cfm
Click here if you would like more information on this commercial.
